Illuminating Panoptic Strategies in 2024
We are thrilled to announce that House of Fuego, our creative digital division, will be undergoing a significant transformation. Jax Barboa💡, the founder of House of Fuego, is becoming a partner at Panoptic Strategies and our new Chief Marketing Officer. This strategic move aligns with our broader goals for growth, innovation, and increased access for small businesses.
“It has been my great privilege and honor to work with Jax for the past three years with various companies across the spectrum of the cannabis industry. Her tireless work ethic and creativity has propelled Panoptic into the information age far beyond my imagination and to the benefit of our clients. I am humbled that she has decided to join me as a partner in giving a voice to the many unsung voices of the cannabis industry,” said Gretchen Gailey, Founder of Panoptic Strategies.
“As we embark on this exciting journey with Panoptic, I’m thrilled to bring my passion for creativity and deep industry insight to the forefront. Together, we will illuminate new possibilities, turning every challenge into a canvas for innovation. I'm honored to infuse my passion for creative marketing and design into the heart of our collective vision,” said Jax Barboa, Chief Marketing Officer for Panoptic Strategies.
With this transition, the House of Fuego brand name will be retired, and Jax will now operate exclusively under Panoptic Strategies. Jax has consulted for various cannabis brands and corporate groups, helping them achieve overall greatness with their public presence and brand identities. She leads all things social media and all things visual given her background as a designer and marketing professional, but Jax is a stoner at heart and has a deep appreciation for the industry and its legacy members. Because of this, she is very passionate about helping cannabis brands become successful on socials, especially when the odds are stacked against them.
“We are confident that this transition will bring about positive changes, providing even greater access to Jax's strategic expertise and a deeper pool of resources available through Panoptic Strategies. Get ready for a fusion of innovation and authenticity, where every project is a unique masterpiece, and every strategy is crafted with brilliance and care,” added Gailey.