Case StudIES:
LaHaze Cannabis
The boys from Cheboygan, MIchigan START A CANNABIS BRAND
Being brothers and local celebrities for their family’s positive influence on the town, the community support around LaHaze’s Michigan launch was incredibly strong.
Fine-Tuning LaHaze Cannabis:
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Brand Strategy
Collaborating with LaHaze cannabis, we crafted a comprehensive brand strategy, ensuring a distinct market position that resonates with the target audience while aligning with the unique values of the brand.
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Packaging Design/Product Development
Developed additional packaging design and product development for LaHaze, marrying creativity with compliance to produce visually striking and market-ready cannabis products.
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Website Strategy
Transforming LaHaze's online presence, we implemented a strategic website plan, optimizing user experience, and incorporating SEO strategies to enhance visibility in the competitive cannabis landscape.
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Executive Persona
Expertly developed and communicated the executive persona for LaHaze, establishing a compelling narrative that reflects leadership qualities and resonates with the brand's mission.
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Master Growers' Persona
Through meticulous brand development, we brought the expertise and dedication of LaHaze's master growers to the forefront, creating a narrative that highlights their vital role in the brand's success and their love for the plant.
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Web Content & SEO
Crafting engaging web content and implementing SEO strategies, we elevated LaHaze's online presence, ensuring their story reaches the right audience and leaves a lasting impression.
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Strain Cataloging
We meticulously cataloged LaHaze's strains, creating a cohesive and informative strain portfolio that educates consumers and showcases the brand's diverse offerings.
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Capturing Employee Culture
We skillfully captured the unique culture within LaHaze, portraying the passion and dedication of the team, fostering a connection with the audience beyond the product.
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Capturing Professional Culture
Through strategic storytelling and visual content, we showcased LaHaze's professional culture, creating a narrative that instills confidence and credibility in the brand.
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Genetics Cataloging
We implemented a genetics cataloging strategy for LaHaze, emphasizing the origins and unique traits of each strain, providing consumers with valuable information and enhancing brand transparency.
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Merch Design
Elevating the brand beyond products, we designed captivating merchandise for LaHaze, aligning with the brand's aesthetic and creating an additional avenue for brand expression.
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Capturing Local Culture
We seamlessly integrated LaHaze into the local culture, celebrating community values and establishing a connection with the audience on a regional level.
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Online Advertising
Leveraging online platforms, we executed targeted online advertising campaigns for LaHaze, maximizing reach and engagement within the cannabis community.
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Menu Templating and SOPs:
Streamlined operations for LaHaze by developing clear menu templates and standard operating procedures (SOPs), ensuring consistency and efficiency in product presentation and customer service.
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Location Listings
Optimizing location listings, we enhanced LaHaze's visibility across various platforms, making it easy for consumers to find and connect with the brand.
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Dispensary Launch Visits/Events
We orchestrated memorable dispensary launch visits and events for LaHaze, creating opportunities for direct consumer engagement and establishing a strong presence in the local market.
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Holiday Content
Infusing festive spirit into LaHaze's brand, we curated captivating holiday content that resonates with the audience, fostering a sense of celebration and connection.
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Team Appreciation Events
We organized team appreciation events for LaHaze, showcasing the brand's commitment to its employees and creating a positive internal culture that reflects in the brand's external image.